Robina Mushtaq, Founder of Mifrah Properties (ORN: 47948), highlights that hidden service charges are a silent killer of rental yields in Dubai. She explains: "Many investors focus on advertised rental yields but overlook escalating service charges that erode net returns. These fees can increase annually and vary widely by community, making it difficult to predict true profitability."

Robina Mushtaq emphasizes that safety and developer reputation are paramount. She notes, “Investors must prioritize platforms that verify properties through escrow compliance and highlight Tier-1 developers to minimize risk.”